On August 20, 2007, Taylor continued to enjoy steady album sales as her self-titled debut CD stayed at the top of the Billboard's country albums chart for a fourth week.
In addition, Taylor was also chosen as the face of Verizon's "Wireless' Mobile Music" campaign. Her image was used in all print and in-store advertising, and she was featured in a full-page ad in
the New York Times. Taylor had embraced the world of technology in a big way, resulting in major radio airplay, downloads and retail sales.
Taylor was also featured on 500,000 bags of popcorn in multiple movie theaters across the country that November as part of a "Verizon Wireless Music" campaign.
In 2009, Verizon Wireless announced that Taylor's "Fearless Tour 2009" would provide a number of exclusive interactive activities
solely for Verizon Wireless customers.
One of Taylor’s tour stops was Bishop Ireton High School in Alexandria, Va. for a private concert. Students won the campus concert by participating in the "Verizon Wireless Taylor Swift High
School" contest having had the highest number of qualified entries of the thousands of participating high schools. “Taylor Swift is unequivocally one of the hottest artists in the nation right
now,” said Ed Ruth, director of digital content and programming for Verizon. “We are honored to work with Taylor to make her highly-anticipated first U.S. headline tour and the exclusive music
developed from our mobile recording studio bus available to customers.”
The exclusive interactive elements of Taylor Swift’s "Fearless Tour 2009" included:
Txt2Win Contest: Verizon Wireless customers who texted “TS” were automatically entered for a chance to win two tickets to see Taylor in concert. Mobile ticket
winners had priority access to the show through a VIP Mobile ticketing entrance.
Exclusive Taylor Swift music: Taylor created exclusive music straight from the private on-site Verizon Mobile Recording Studio Bus. Fans were able to download
these exclusive tunes over the air to their mobile phones using Verizon Wireless V CAST Music with Rhapsody. One of the songs was her cover of Tom Petty's "American Girl".
Green screen fun: Fans could become virtual video stars at every show. With the assistance of green screen technology, fans appeared as if they were performing on stage
with Taylor as she performed her hit songs “Love Story” and “Picture to Burn.” Video clips of the green screen performances were sent to participants’ mobile phones to share with