"In a partnership with UPS, Taylor's face will be plastered on the side of the shipping company's delivery trucks in major cities to promote her album "reputation."
UPS said it's the first time that they've promoted an image on their trucks. "As part of the solution, for the first time in the company’s 110-year history, select UPS package delivery cars
will be decorated with Taylor’s album cover image on the side of the truck, in celebration of the launch and distribution of reputation," the company said in a release.
The global shipping company said they've been tasked with being the final delivery of the CD's for online retailers, no small feat for millions of die-hard Swift fans worldwide. “From our service
providers who will be delivering fans’ wishes to the logistics team who ‘tailor-made’ a new solution for album distribution, UPS is ready for our world-class performance,” Kate Gutmann,
chief sales and solutions officer said in a press release.
The trucks made their debut in Nashville, Atlanta and New York City. The trucks traveled to numerous U.S. cities.
UPS has had a long relationship with Taylor. When making her worldwide debut at 16 years old, the company shipped her demo tracks. "There was a stack of UPS labels on the coffee table printed
with the addresses of radio stations across America who would hear her song for the first time," a company statement said. "UPS delivered those packages in 2006 and now, eleven years later will
be delivering her new album to dedicated fans."