AirAsia co-sponsored the Asian leg of Taylor's "RED Tour" in 2014 and designed an exclusive "RED Tour" aircraft just to promote
her concert performances.
The company also offered die-hard Taylor fans the exclusive opportunity to own the "AirAsia Taylor Swift" aircraft model. The actual plane itself added to the airline’s extensive list of
unique aircraft liveries. Swifties and the public could continue to spot the Taylor plane across the various cities in the region, as it continued to serve AirAsia’s extensive route network
spanning 88 destinations across 22 countries.
There was also a chance to win exclusive Taylor Swift & AirAsia merchandise, just by spotting the Taylor Swift plane and hashtag #redhotairasia on Twitter or Instagram.