The first song on Taylor's album "1989" is called "Welcome to New York," and it bagged her a gig with the city's tourism
department. On October 27, 2014, the release day of "1989", it was announced she had partnered with NYC & Company as its global welcome ambassador for tourism.
The announcement was made on "Good Morning America" as Taylor spoke with Robin Roberts about the role and aired a clip of the new Manhattan resident clarifying the proper
pronunciation of Houston Street.
"I'm still learning, but I'm so enthusiastic about this city that when I love something, I'm very vocal about it," Taylor said of the title. "New York was a huge landscape for what became
this album. It's affected my life in ways I'm not even aware of fully."
The opening track was written with OneRepublic's Ryan Tedder and produced by Tedder, Taylor and Noel Zancanella. "It's like an electric city, and I approached moving
there with such wide-eyed optimism," she said of the track upon its release last week. "I saw New York as a place of endless potential and possibilities, and you can hear that reflected
in this music and in this song."
“New York kind of pulled me here like a magnet,” she said. “I was intimidated by the fact that it was bright and bold and loud. And now I know that I should run towards things like that.”