Glu Mobile, the gaming company responsible for hits like "Kim Kardashian: Hollywood" and bombs like "Nicki Minaj: Empire" was at it again with "The Swift Life", an app that was all
about the one and only Taylor Swift.
The app, which wasn't quite as game-focused as other celebrity titles in Glu’s portfolio, went live in late 2017 and shut down in February of 2019.
As part of the beta launch, the company had released a promo video. "The Swift Life" focused primarily on letting fans connect with Taylor and each other through message boards, quizzes, etc.
This was in contrast to Glu’s previous celebrity games, which turned celebrities like Katy Perry and Gordon Ramsay into floating avatars within a game. "The Swift Life" marked the first real
diversion from that model.