"Wonderstruck" is a women's fragrance from Elizabeth Arden, Inc. Endorsed by Taylor, it took its name from her song "Enchanted", which reflected on the first
impression one person has of another: "I'm wonderstruck blushing all the way home". The tagline for the fragrance is "The beginning of something magical".
It was released in the US on October 21, 2011. Together with Justin Bieber's "Someday", it revitalized the celebrity fragrance business, with sales in 2011 up by 57 percent. It remains
Taylor's best-selling perfume.
There were many products in the Taylor store that were evolved around "Wonderstruck". "Wonderstruck" is not only a perfume, it also comes in a Body Lotion and a Bath Gel. Many more products
have been released that include the perfume, some including the perfume and the lotions and gels. Around the time "Wonderstruck" was released, a Taylor coin purse was put on sale. It somewhat
resembled the box that the perfume comes in. Buying the perfume sometimes came with a free coin purse. Later, on the "13 Days Of Taylor" in 2013, a package including the coin purse was released.
It has a charm bracelet, the coin purse, and three rollerballs of all the perfumes she's made, including "Wonderstruck". The coin purse and the package are no longer available.
The "Wonderstruck" bottle is purple and gold. There is a charm bracelet hanging off the top. There are three charms on it, a bird charm, a bird cage, and a star. On the purple part of the bottle,
there is text saying "Wonderstruck Taylor Swift". It comes in a box with different patterns on it, Taylor says that she got inspiration for the box from different fabrics she saw while she was on
tour. The rollerball is a simple white glass tall cylinder with a purple lid.
"Wonderstruck" is described to have top notes of raspberry, freesia and blackberry, middle notes of honeysuckle, hibiscus and vanilla and base notes of peach, amber, sandalwood and musk.