The "Taylor Swift Greeting Cards" app allowed you to send good wishes to your loved ones. You could pick a card, personalize it and send some "love, love, love". Building on the success
of its other mobile app platforms, American Greetings had created a free mobile app that allowed the user to select, customize and send digital versions of popular Taylor Swift paper greeting
cards from their mobile phone or tablet to a recipient via text message, email, Facebook and Twitter.
Combining a unique writing style with inspiring photography, expressive hand lettering, and whimsical, casual design, each card in the Taylor Swift greeting card collection by American
Greetings was a story just waiting to be told.
Inspired by the aesthetics and images from Taylor Swift’s fourth album, "RED", the app launched with features unique to the Taylor Swift
card collection that fans had grown to love for the previous three years. These digital greeting cards featured ambient music from "RED", and were for sharing a little happiness with all the
awesome people in your life…on their birthday, a holiday, or any day you were feeling especially grateful and wanted to let them know right then and there that you were thinking of
them. This app helped you find the perfect card, and then make it all your own. You could add your own message, a favorite photo…you could even sign it on your touch screen. Then send it on its
way via text, email, Facebook, or Twitter.
The app included a jukebox that played snippets of the "RED" CD that could easily be turned on while browsing the mobile card rack, as well as a reminder service that let users connect to
Facebook so there was never an excuse to miss a friend’s birthday. The app also included a store locator to direct you to retailers that sold the Taylor Swift collection, creating the ultimate
greeting card fan experience.
“We are thrilled to bring the Taylor Swift card collection directly to the hands of her biggest fans and greeting card enthusiasts,” states Michael Brown, VP, licensing at American Greetings.
”We’ve seen great success with the paper card collections and believe the free mobile app is a natural next step in allowing fans to personalize a card that’s uniquely them - and uniquely Taylor
“Sending a card has always been one of my favorite ways to let people know I’m thinking of them,” Taylor said. “I love that I can share this new card experience with my fans and give them a fun
and easy way to reach out to the people they love.”
The "Taylor Swift Greeting Cards" mobile app is no longer available.