Taylor is an excellent business woman. No pop star has arguably done more for capitalism than her. From Diet Coke to Unilever to Apple and even the Big Apple itself (New York City
Tourism), Taylor has always been extremely canny about her corporate partnerships.
Over the years, she has signed a number of high-profile endorsement deals. While the details of these agreements have never been made public, they're likely worth tens of millions
Taylor’s power lies in her social clout -- she has the most followers of any celebrity on all social media platforms combined. And her fanbase is known to be particularly loyal, which explains
the sale-records Taylor sets with every new album she releases.
Taylor currently works with: