"Taylor Swift's reputation Stadium Tour" was the fifth world concert tour by Taylor, in support of her sixth studio album, "reputation". It began in Glendale, Arizona, on May 8, 2018, and concluded in Tokyo, Japan, on November 21, 2018. The supporting acts for the tour were Charli
XCX and Camila Cabello.
One aspect why this album cycle for Taylor is viewed at as an enormous success is her mammoth "reputation Stadium Tour", an all-female stadium run in a world where women rarely play such large spaces by themselves. It broke attendance and
money records in places like Phoenix, Los Angeles, and Seattle, but maybe more importantly, it was remarkably well-received. The larger-than-life show was the culmination of
everything Taylor had done in concert, meshing her talent with her prowess in a nearly two-hour spectacle.
BACKGROUND AND DEVELOPMENT
In August 2017, Billboard reported that Taylor would be using Ticketmaster's Verified Fan program to prevent bots and ticket scalpers from purchasing tickets.
The program, named "Taylor Swift Tix", allowed fans to purchase tickets in advance of the public on-sale by participating in boost activities to increase chances of getting a pre-sale access
On November 13, 2017, Taylor announced the first round of dates for the tour jointly with Ticketmaster. Tickets went on sale to the general public on December 13, 2017 (Taylor's 28th
On March 1, 2018, Taylor officially announced Camila Cabello and Charli XCX as the opening acts for the "reputation Stadium Tour". Camila was previously speculated as the
opening act due to the fact that her "Never Be the Same Tour" dates didn't coincide with Taylor's tour; Portland's Live 95.5 even announced her in a sweepstake for the July 22, 2018 concert at
the Wembley Stadium in London through a since-deleted post on Twitter, a day before Taylor confirmed her as the opening act.
On May 8, 2018, Taylor announced 2 shows in Tokyo, with Charli XCX as the opening act.
"This tour has been in ways I think I can't really explain... it has been one of the best things that has ever happened to me in my life. I feel like I started as one person and at this point I
feel like a different one. And that's because of you."
-- Taylor Swift talking to her fans on the final night of the "reputation Stadium Tour" in Tokyo, Japan
Here are some reasons why Taylor's "reputation Stadium Tour" was the pinnacle of her career.
1. The production wasn't just massive -- it was built for a superstar.
Taylor's sets have always been elaborate, but the visuals on this tour were on another level. Massive screens displayed 2D images that almost felt 3D, and the things that were 3D -- gigantic
snakes, an oversized seesaw, a (working) fountain -- almost made you ask, "How is that real?"
2. She was the most comfortable on a stage in her overall career.
Confidence has never been an issue for Taylor when it comes to being on stage, but she used to spend more time soaking up the crowd's screams. This time around, she spent more time smiling
her way through her flawless production. There was never a moment where her conviction wavered as she'd bounce from intense choreography to playing guitar -- on her own.
3. The video monologues were as self-aware as they were entrancing.
The most impactful video came before Taylor's encore, titled "Why She Disappeared." While the visuals themselves were fun to watch and the story she told felt like an age-old fairytale, the video
was actually a lot deeper than what it appeared to be.