In November 2016, Taylor completely disappeared from the public eye. Apart from her concert for AT&T’s “Super Saturday
Night” in February 2017 no one knew where she was or if she was working on a new album.
MOVE TO LONDON
It was assumed that the reason for her absence was to avoid the high amount of bad press she had been receiving over the entirity of summer 2016 due to public feuds with Calvin Harris, Kanye West
and Kim Kardashian as well as her short relationship with actor Tom Hiddleston.
However, in May 2017 it was confirmed that Taylor wasn’t just in hiding in order to avoid even further overexposure; she had been in a relationship with actor Joe Alwyn since September 2016
and wanted to get to know him away from the spotlight. Because of that, she moved to London (England) which is Alwyn’s hometown.
SEXUAL ASSAULT TESTIMONY
Returning to the public eye in August 2017, Swift went to court over a 2013 incident in which she alleged David Mueller, a former morning show personality for Denver's KYGO-FM, touched
her inappropriately during a backstage meet-and-greet photo-op on her "RED Tour". During the trial, Taylor was brave and unrelenting in
her testimony, telling the judge and the jury at one point that "he grabbed my ass underneath my skirt." Taylor won $1 in her countersuit against the DJ, who initiated the legal
interaction back in 2015 when he sued the singer for what he said were false accusations that cost him his job.
Taylor was eventually named "Person of the Year" in 2017 as part of the "Silence Breakers" who spoke up about sexual assault in the workplace.
Whenever Taylor announces she's releasing a new album, it symbolises a fresh start for her. Famously, with "1989", she cut off her hair,
moved to New York City and officially made the transition from country sweetheart to pop superstar. In the days prior to the announcement of "reputation", her entire online
presence was blacked out, deleting everything but three mysterious videos that were posted to her Instagram and Twitter accounts, apparently depicting a writhing snake. This led fans to
speculate that Taylor was attempting to reclaim the "snake" image she was branded with after the public feud with Kanye West and Kim Kardashian.
Her first "reputation" single, “Look What You Made Me Do” declared the “old Taylor dead”. When the album was released on November 10, 2017, it scored colossal numbers upon its eventual
release, selling 1,28 million copies in its first week in the US, making Taylor the only artist in history to have four albums debut with over a million first-week sales.
ON FINDING LOVE IN SPITE OF A BAD REPUTATION
"reputation" is Taylor’s long-awaited "heel turn" which she had already hinted at with “Blank Space”. But although the album fixates on big enemies and bad reputations, the buried lede is a quiet
romance budding in spite of them.
"It’s an album about finding love throughout all the noise...And how it makes you feel when people are saying things about you that you feel aren’t true...If you can find something real in spite
of a bad reputation, isn’t that what matters most?” -- Taylor Swift