"The RED Tour" was the third concert tour by Taylor. Launched in support of her fourth studio album, "RED" (2012), the tour began on March 13, 2013 in Omaha, Nebraska, and concluded on June 12, 2014 in Singapore. This was the first tour by Taylor to extend to Muslim
countries such as Malaysia and Indonesia.
"RED" was full of sonic shockers, so it was only natural for the eponymous supporting tour to match. By this point in her career, Taylor was “feelin’ 22,” and made her growth clear by
entering the stage to Lenny Kravitz’s “American Woman” (having previously used Tom Petty’s “American Girl”). Before embarking on the "RED Tour" alongside opening act Ed Sheeran, Taylor told
Billboard she intended for the tour to “be a big representation of this record.”
The "RED Tour" was flashy, incorporated circus elements and took full advantage of the stadiums that had now become the norm for her concerts, and was highly well-received critically. It also
smashed the record for all-time revenue for a single tour by a country artist (even though most would probably agree she had fled the country coop by then).
On October 25, 2012, in partnership with ABC News on the prime-time TV special "All Access Nashville with Katie Couric -- A Special Edition of 20/20", Taylor announced that she will launch a
North American stadium and arena tour in early 2013 in support of her fourth studio album "RED" (2012). During a radio interview with
WRVW, she mentioned that "it's nothing like any other tour before."
Taylor told Billboard:
"Of course, you know the tour will be a big representation of this record. I'm so excited to see what songs the fans like the most and which ones jump to the forefront, because that's the first
step. We always see which songs are really the passionate songs and the ones the fans are freaking out over the most, and those are the ones that are definitely in the set list. I can't wait for
that." -- Taylor Swift
Taylor had used Tom Petty's "American Girl" as her entrance song on her previous tour but now took the stage to Lenny Kravitz's
version of "American Woman". Every night, she sang a cover of The Lumineers's "Ho Hey", intertwined with her own "Stay Stay Stay".