"Lover Fest" is the upcoming sixth concert tour and first music festival tour of Taylor's, in support of her seventh studio album, Lover (2019). Fourteen shows have been announced. The tour is set to begin on June 20, 2020, in Werchter, Belgium and conclude on August
1, 2020, in Foxborough, Massachusetts.
BACKGROUND AND DEVELOPMENT
In an interview with Ryan Seacrest on August 27, 2019, four days after the release of Lover, Taylor explained that she was not yet sure of her plans for a tour in support of the
album, and stated that she did not want her life to become a constant cycle of releasing an album and immediately touring after release. She later hinted in an interview with Zane
Lowe in October that family health obligations prevented her from organizing and embarking on a larger-scale tour.
The tour was announced through Taylor's social media and website on September 17, 2019. She explained on social media that "The 'Lover' album is open fields, sunsets, + SUMMER. I want to perform
it in a way that feels authentic. I want to go to some places I haven’t been and play festivals. Where we didn't have festivals, we made some." Twelve dates were initially announced, with
appearances at festivals and her own shows, with UK and additional international dates to be announced.
The July 18, 2020, concert in São Paulo is set to be Taylor's first official show ever in both Brazil and the continent of South America. Tickets for the show went on
sale on October 25, with more than 100'000 people reportedly queuing online to get tickets, selling out in around 12 hours. Due to overwhelming demand, a second show was added.
The tour will also be her first visit to Denmark, Poland, and Portugal. The show in Berlin will mark her first show in the city in six years since "The RED Tour" and her first show in Germany in five years since "The 1989 World Tour". It sold out seconds after officially going on sale. On October 29, it was announced that Taylor would be performing in Spain. The festival
shows in Belgium, Norway, and Spain will mark her first performances in each country in nine years since the "Speak Now
Taylor's performances at SoFi Stadium in Inglewood, California will make her the first artist to perform there, along with the first woman to hold the opening event in
an NFL stadium.