By Brooke Bajgrowicz for Billboard
Taylor landed the number one spot on "The Most Influential Women on Twitter 2018" list, published by social media analysis company Brandwatch on Wednesday (Nov. 28).
Though Taylor only posted 13 original tweets (all of which were shared in the first half of the year), the 28-year-old singer scored an influencer score of 98, surpassing Katy
Perry, Kim Kardashian, Demi Lovato and Ellen Degeneres. While the numbers are calculated based on a variety of Twitter metrics, they are mostly based on the influencers’
So what did Taylor post that generated so much interaction? She promoted her “Delicate” music video five times, her "reputation Stadium Tour" three times, her “End Game” music video twice
and her Spotify playlist once. She also praised James Bay’s cover of “Delicate” and shared her brother’s movie Cover Versions.
View the complete list of high-scoring influencers on brandwatch.com.