By Tatiana Cirisano for Billboard
Taylor Swift's explosive new single "Look What You Made Me Do" began setting records out the gate.
The track's music video, unveiled at the MTV Video Music Awards on Sunday, now holds the title of most YouTube global streams in a 24-hour period. That's 43.2 million views, knocking out previous
record-holder Psy’s "Gentleman", which had 36 million views in its first 24 hours when it dropped back in 2013.
The "Look What You Made Me Do" video averaged over 30,000 views per min in its first 24 hours, with hourly views reaching over 3 million views.
Perhaps unsurprisingly, Swift also broke the same 24-hour record with Vevo, most recently held by Adele's 2015 video for "Hello" (27.7 million views in its first
day). The song's lyric video already topped YouTube's first-day streaming record for lyric videos and the single set Spotify's global first-24-hours record --
not to mention that it's heading for No. 1 debut on the Billboard Hot 100 charts.
And the streams keep climbing. As of press time, the "Look What You Made Me Do" music video - where Swift bathes in diamonds, rises from the dead and is served tea by snakes - has notched 61
million views and counting.
Add to those record-breaking streams, watch Swift's "Look What You Made Me Do" video below.